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Get Rid of These Things to Have a World-Class Restaurant There are many aspects that give a bad impression of your restaurant, reduce customer turnout, and consequently diminish your chances of competing in the market. Many visitors have the ability to assess the efficiency of your restaurant based on a set of indicators that may not be immediately clear to you, but which greatly impact the evaluations made by patrons. These can be summarized as follows: 1- Appropriate Welcome:     If your restaurant does not appreciate the importance of welcoming visitors and smiling in their faces, this is one of the first signs of a disastrous failure. Those initial moments for a visitor in the restaurant are crucial, where expressions of welcome, a broad smile, high-quality reception, and providing the most suitable table in a very short time are essential. Apologizing for any delay in providing an appropriate space due to severe crowding is equally important. 2- Ignoring Customers:     There is a basic rule in the restaurant industry stating that guests sitting at a table must be received and served by the server within 60 seconds. If the server is delayed in coming or providing the menu, the host or manager should step in to inform the guests that the server will be with them shortly. This reassures guests and makes them feel cared for. 3- Dirty Dining Environment:     Who can accept the idea of sitting in a restaurant littered with dirt and signs of neglect in every corner? The relationship between food and cleanliness is always one of complete consistency and integration. Diners seek the cleanest and most elegant tasting destinations to enjoy incomparable culinary experiences. Therefore, always keep the paths between tables, tabletops, chairs, surrounding walls, and tablecloths clean, as well as the accessories, utensils, and all supporting facilities. 4- Clearing Food Surfaces:     Restaurant staff must clear dining tables of used plates, spoons, and dishes as quickly as possible, clean these tables, and prepare them for new customers. The presence of tables piled with remnants from previous diners conveys feelings of neglect, laziness, and inadequate service in your restaurant, in addition to the uncleanliness of the establishment. 5- Confusion Among Staff:     A lack of knowledge regarding the nature of tasks assigned to each member within the restaurant staff, combined with a lack of consistency among team members, leads to confusion and conveys a negative image of the restaurant as a whole. Since the staff represents the true face and personality of the restaurant, you cannot tolerate service team members arguing with each other in front of customers or debating each other’s roles, even among those in the kitchen. Keywords: Restaurants, hospitality, staff, customers.

Learn About the Qualities of a Distinguished Chef The title of chef requires many skills, experiences, and basic rules that must be followed in order to achieve motivation, inspiration, and influence on tasters and those interested in their various dishes. What are these skills? Learn about them in the following article: 1- You Must Have the Passion of a Chef:     This passion is the foundation of the entire process if the title of distinguished chef is your goal and primary objective. It requires many skills that must be cultivated while you are in the kitchen. This passion drives further learning and the development of your cooking skills, inspiration, and motivation. Additionally, passion creates within you a continuous readiness to compete in the culinary market and find new varieties that carry your unique mark and recipes. 2- Staying Loyal to Your Food:     You may face many challenges, difficulties, and obstacles in order to establish your own culinary mark in the restaurant market, but this will take a lot of time and effort. Therefore, you must remain loyal to your food, identifying a set of personal ingredients and recipes that you, as a distinguished chef, believe have a special flavor. If you feel weak or desperate for a period of time, it may lead to poor results and negative feedback from your tasters. 3- Bearing the Cost of Excellence:     You cannot overlook the significance of the costs associated with the different dishes and meals you produce. If you do not experiment with new things in a familiar environment or a competitive setting rich with experiences and opportunities, you will be marginalized among distinguished chefs. The cost will remain consistent regardless of changing circumstances, so you must be prepared to invest in what you create to ensure that customers believe you love what you make. 4- Continuing Change:     The food and beverage industry is characterized by constant change. Change may be the only constant value in this field. You must possess the ability to create differentiation, embrace continuous renewal, and gain attention in various competitions. However, this change remains ineffective if not marketed successfully, allowing you to attract the largest number of customers. If you own a restaurant, for example, and aspire to market it successfully among food enthusiasts, you must follow some essential steps. Keywords: Chef, restaurants, distinction, chefs, food.

Tips for Developing the Front of the Restaurant 1- Reception and Hospitality: Reception and hospitality in the restaurant and hotel industry are essential factors that affect the impression of visitors. The visitor’s evaluation of the brand begins from the moment they enter, so attention must be paid to every detail of that first contact. It is necessary to provide trained staff to greet guests, especially in “Fine dining” restaurants, as this demonstrates the brand’s commitment to providing high-end service. This includes welcoming guests and inquiring about their preferences. Additionally, the interior design of the restaurant must be attractive and compatible with the type of cuisine, as all elements—such as furniture and colors—contribute to creating a positive impression before they even sit down. 2- Booking and Ordering Techniques: Many modern restaurants are adopting integrated electronic systems and applications to monitor table movement, kitchen operations, inventory management, and bill payment, streamlining operations with the push of a button. The significance of touch panels for ordering meals is also noteworthy, despite the important role of hosts in enhancing the mental image of the brand. Furthermore, restaurants offer free internet services to enrich the customer experience and create a distinctive atmosphere, while implementing modern payment systems that reflect the restaurant’s development. 3- Loyalty Systems: One of the important systems—or marketing strategies—in the hospitality service sector is loyalty reward systems. If you have a customer who visits frequently, it is crucial to make them feel special through the food and benefits you provide, ensuring they experience that difference. This can be achieved through a points system, symbolic souvenirs, special offers, discounts, or even by using modern means such as taking photographs and sharing them on social media to provide more personalized and friendly services to customers and enhance the quality of your hospitality atmosphere. Keywords: Lishlazz, Restaurants, hospitality, front section, customers, loyalty.

5 Golden Rules to Perfectly Manage Your Restaurant Expenses 1- Monitoring and Forecasting: The ability to compete in the food, beverage, and hospitality industry depends on keeping up with local and global changes, especially with regard to food product prices.Continuous monitoring and careful reading of studies help predict future ingredient prices, which enables better financial plans. Changes in product prices also affect the menu and prices, requiring adjustments to maintain profit margins and provide a distinctive hospitality experience.Therefore, continuous market analysis helps direct efforts and costs effectively to avoid losses. 2- Inventory and Management: Accurate monitoring and daily recording of inventory are essential rules for controlling food and beverage production costs in restaurants. Inventory helps identify items close to expiration and examine the quantities and types of available products, which contributes to achieving operational goals.Inventory also reveals potential costs for supplying goods and helps in analyzing the current situation and forecasting sales. Modern data recording systems such as point-of-sale (POS) systems are preferred to facilitate this process, as they provide accurate reports and future forecasts, and link inventory to customer orders, which enhances operational efficiency. 3- Menu Engineering: The ideal menu in restaurants helps owners and managers control the costs of wasted money by reducing the quantities of products and ingredients used.Experts recommend designing a simple and limited menu to increase cooking quality and reduce effort and energy consumed.This strategy also contributes to creating a clear identity for the brand by defining clear standards for meals and their costs, which facilitates the pricing process and achieves appropriate profit margins. 4- Supplies and Training: To reduce financial costs in restaurants, technical and behavioral aspects must be enhanced by using low-energy consumption devices, preferably multi-tasking, to reduce the need for tools. This requires training employees to use these devices and modify their behaviors to reduce waste of materials and energy. Rationalizing consumption and recycling are also part of sustainability, which helps reduce costs through partnerships with specialized parties. It is also important to educate employees on the best ways to utilize food ingredients, which requires training and creative ideas to reduce waste and maximize the use of resources. 5- Productivity and Preparation: Restaurants and hotels seek to achieve sustainability and reduce costs by relying on self-production of food ingredients, which reduces the need to import them. This is done by using alternative energy sources and employing traditional cooking methods.Some establishments benefit from agricultural areas or their factories, while others prefer to use ready-made ingredients to save time.Restaurant owners should negotiate with suppliers to obtain the best prices and quality and build trusting relationships with them to ensure continuity.It is also advisable to develop financial contingency plans to deal with market fluctuations. Finally, focus on food quality and customer experience to increase demand and profits, with the need to set clear financial goals to achieve cost control. Keywords: Lishlazz, Restaurants, expenses, productivity, costs.

The impact of colours on the dining experience  Colours are very important in their impact on the dining experience, and can play a major role in their impact on your psychology and experience as a customer. In this article, we will learn about the impact of colours on your dining experience in a restaurant:1-Red: is a stimulating and motivating colour, It can be used to increase appetite and create a dynamic and active atmosphere.2-  Blue: It gives a sense of calm and comfort. You can use it to add a refreshing atmosphere to the experience and encourage people to relax and enjoy eating.3-  Yellow: Refreshing and bright, enhances happiness and positivity, and can be used in restaurants to add a touch of brightness to the dining experience.4-  Green: It is associated with nature and health, increases harmony and purity, and is suitable for restaurants that serve healthy food.5- Earth colours such as brown, beige and grey.  Create a warm and elegant atmosphere. They can be used in restaurants to create an atmosphere of comfort and relieve stress.6-  Dark colours such as black: Give a sense of luxury and boldness. Can be used in restaurants to give a touch of elegance and mystery.7- Metallic colours such as gold, silver and copper: add a touch of sparkle and luxury, and are used in restaurants that want to provide a luxurious experience.8- Bright colours such as orange, pink and red: attract attention and add a touch of fun to the overall dining experience. Keywords: colours, decorations, restaurants, dining experience.

Four Ways To Improve Customer Service Beyond Table Service Delivering excellent customer service is a long and continuous process. Customer service may seem simple, but in reality it has different aspects.  You may think that customer service begins with the customer’s visit to the restaurant and ends with their departure. This may have been true in the past. However, in today’s world and generation, it requires extra effort to maintain the connection between you and your customers. You know that the smallest thing makes the biggest difference and builds the strongest relationship with customers. Genuine, conscious and unique customer service in the hospitality sector is the key to create value for companies, especially for quick service restaurants where the waiter does not have the opportunity to interact with customers for longer periods of time.   Learn with us in this article about four basic points to improve customer service in the restaurant: Create a comfortable atmosphere: When we say good atmosphere, we mean furniture, music and décor as well. The furniture must be aesthetically appealing and reflect the concept of your restaurant, and it must be equally useful.  The décor should be attractive while providing peace of mind to customers so that they feel comfortable when they enter your restaurant. When it comes to colours, it depends on the goal. For upscale restaurants, you may want to add warmth through earthy colours, while in small restaurants, you may want to make the place appear larger through light colours and mirrors. Engage with your guests online: As mentioned earlier, customer service nowadays is not limited to indoor service. You have to work on creating and maintaining a connection with your customers while they are at work, home, or with their friends. You have to keep your presence in your customer’s minds when they think about eating out or ordering. Interacting with your customers online means constantly posting pictures, stories, and promotions. It is always advisable to post interesting facts and show solidarity and interest in some social matters. Apart from your posts, responding to customer inquiries and comments, whether negative or positive, is a must. Adopting Technology: Technology provides you with tools to manage and operate your business efficiently even when the built-in feature is not directly related to customer service as is the case with accounting systems. There are many tools available to improve customer service. Customized customer relationship management that enables you to provide a more personalized experience with your customers. Reservation management feature that manages your reservations for more accurate occupancy while handling cancellations and increasing footfall if done correctly and online ordering that provides customers with the convenience of enjoying your meals from the comfort of their homes. These are some of the technology tools that you can take advantage of in addition to the integrated point of sale software including inventory management and kitchen management software. Ask for feedback: Even if you are doing well! Ask for customer feedback on different aspects of your restaurant. Environment, staff, food, waiting time, cleanliness and delivery services.   Ask for their feedback and implement their most common suggestions. It is the only way you can hear the real opinion of your customers and show their importance. For this purpose, use digital comment cards that allow customers to share their feedback with you anonymously. You can tailor the questions to suit your needs. Customer service is your responsibility and providing great customer service is the key to differentiating you from the competition. Rely on technology to facilitate your work and run your business efficiently.   Keywords: restaurants, customer service, technology, feedback.

Benefits of Restaurant Marketing Automation In our current era, marketing automation has become an indispensable tool in various aspects of life. It represents the ideal solution to improve efficiency and increase revenues through innovative and effective marketing strategies. By using automation tools, restaurants can better reach their target audience and deliver personalized experiences that enhance customer loyalty. In this article, we will review the many benefits of restaurant marketing automation and how it can contribute to success and sustainable growth. 1- Attract more visits to your website: When your email campaigns contain interesting headlines and an effective call to action with a direct link to your website, subscribers are more likely to visit your website without performing a Google search and before you even try to pay to have your restaurant name listed on Google.  2- Improving customer experience and enhancing customer loyalty: Whether it’s a welcome email, a secret ingredient to a popular recipe, or tips on how to make the most of your points program, automated emails enhance the customer experience and increase customer satisfaction. Maintaining connections with your customers and sending them personalized emails on their birthday reinforces their loyalty especially when you encourage them to sign up for rewards programs and include a small free coupon when they sign up for the first time. 3- Generating more revenues: Reminding subscribers about your restaurant keeps you in their minds whenever they search for a restaurant, which increases the chances of them visiting you. Sending automated emails to redeem points, get a free candy, or enjoy a 15% discount, for example, allows you to seize more sales opportunities that might otherwise be forgotten about without emails. A study showed that email marketing has an average return on investment (ROI) of 122% which proves that email marketing is a powerful tool that increases your sales.  4- Create a brand for your restaurant: Automated emails give you the opportunity to introduce yourself to your target audience. It helps you communicate your culture, mission, and values to your audience so they can find shared values with your business in a way that brings them closer to your restaurant. Segmenting your audience is an important part of selecting your customers so you can create a greater opportunity to target people who are interested in your offerings and concept.  5- Eliminate manual processes: You can send emails to thousands of people using automated email campaigns without any effort to manually set up the information. It is a more effective and efficient way to handle email marketing because you eliminate human intervention which may lead to more human errors. By using onboarding templates and content for different topics, it becomes easier to customize emails according to each customer’s needs to improve their engagement. Keywords: restaurants, automation, marketing, customers.