Delivering excellent customer service is a long and continuous process. Customer service may seem simple, but in reality it has different aspects.

 You may think that customer service begins with the customer’s visit to the restaurant and ends with their departure. This may have been true in the past. However, in today’s world and generation, it requires extra effort to maintain the connection between you and your customers.

You know that the smallest thing makes the biggest difference and builds the strongest relationship with customers. Genuine, conscious and unique customer service in the hospitality sector is the key to create value for companies, especially for quick service restaurants where the waiter does not have the opportunity to interact with customers for longer periods of time.

Learn with us in this article about four basic points to improve customer service in the restaurant:

• Create a comfortable atmosphere:

When we say good atmosphere, we mean furniture, music and décor as well.

The furniture must be aesthetically appealing and reflect the concept of your restaurant, and it must be equally useful.

 The décor should be attractive while providing peace of mind to customers so that they feel comfortable when they enter your restaurant.

When it comes to colours, it depends on the goal. For upscale restaurants, you may want to add warmth through earthy colours, while in small restaurants, you may want to make the place appear larger through light colours and mirrors.

• Engage with your guests online:

As mentioned earlier, customer service nowadays is not limited to indoor service. You have to work on creating and maintaining a connection with your customers while they are at work, home, or with their friends.

You have to keep your presence in your customer’s minds when they think about eating out or ordering.

Interacting with your customers online means constantly posting pictures, stories, and promotions. It is always advisable to post interesting facts and show solidarity and interest in some social matters.

Apart from your posts, responding to customer inquiries and comments, whether negative or positive, is a must.

• Adopting Technology:

Technology provides you with tools to manage and operate your business efficiently even when the built-in feature is not directly related to customer service as is the case with accounting systems.

There are many tools available to improve customer service.

Customized customer relationship management that enables you to provide a more personalized experience with your customers.

Reservation management feature that manages your reservations for more accurate occupancy while handling cancellations and increasing footfall if done correctly and online ordering that provides customers with the convenience of enjoying your meals from the comfort of their homes.

These are some of the technology tools that you can take advantage of in addition to the integrated point of sale software including inventory management and kitchen management software.

• Ask for feedback:

Even if you are doing well!

Ask for customer feedback on different aspects of your restaurant. Environment, staff, food, waiting time, cleanliness and delivery services.

Ask for their feedback and implement their most common suggestions. It is the only way you can hear the real opinion of your customers and show their importance.

For this purpose, use digital comment cards that allow customers to share their feedback with you anonymously. You can tailor the questions to suit your needs.

Customer service is your responsibility and providing great customer service is the key to differentiating you from the competition. Rely on technology to facilitate your work and run your business efficiently.