1- Understanding the Consumer Personality:

Mastering social media requires a deep understanding of the target audience and its characteristics, rather than simply employing creative methods in advertising campaigns.
Restaurant owners must identify the needs of the surrounding community segments and analyze the impact of the content they provide, with the goal of converting new customers into loyal patrons.
They should also listen to guests’ opinions and monitor changes across social media channels, focusing on existing customers. It is important to search for potential audiences through the most popular platforms and customize advertising messages accordingly.
The analysis tools available on platforms such as Facebook help to understand audience interaction and evaluate the effectiveness of marketing strategies.

2- Designing a Successful Response Policy:

The importance of designing a successful response policy is evident in strengthening relationships with customers through effective communication. This contributes to building a positive brand image, even in the face of negative comments.
Developing a thoughtful policy for responding to opinions and interacting across various social media platforms is essential, as it helps improve the restaurant’s reputation and increase its visibility.
It is crucial that the response policy aligns with the publishing and advertising strategy, as this can enhance the customer experience and motivate them to visit the restaurant.
Inquiring about the quality of services and food is also an effective way to show interest in customers and strengthen relationships with them.

3- Choosing the Right Language, Medium, and Timing:

In this context, it is recommended to publish visual content, such as photos, 4 to 7 times a week, to maintain account activity without exhausting followers. Emphasizing the importance of including photos or videos in posts can increase impact. It is advisable to utilize features such as “Stories,” “IGTV,” and “Reels” to enhance the marketing strategy.
Integrating links to social media accounts in facilities and packaging is necessary to enhance the connection between the hospitality experience and digital presence.
Emails and social media should be leveraged to facilitate access to the menu and reservation processes. Lastly, it is preferable to use common terms related to competitions and events to increase visibility in search results, while adopting promotional language that is consistent with the brand.

4 – Finding a Distinctive Identity:

This is one of the first foundations that must be established when building the marketing and advertising strategy for any entity. You need a personality and language that accurately express your brand if you want to distinguish yourself from others. This will not only help you communicate effectively with your audience, but it will also enhance your brand’s image. A clearly defined identity will push you to seek aspects of distinction in your advertising campaigns.
It will not become complicated if you are specific about your unique selling points, known as “Unique Selling Point – USP,” which you offer through your food or hospitality services for your restaurant or private project in this field.
Always remember that the various promotional templates you publish—texts, images, and videos—are your messages to customers and followers on your personal pages. They serve as your means of communication with the audience that interacts with you. Therefore, ensure that these posts have a distinctive and attractive personality that captivates everyone who sees them, sparking admiration and curiosity in their minds. This is the first step toward motivation and guidance. However, it is crucial to maintain consistency, stability, and unity of this personality and promotional voice across all your content published through your personal accounts on various social media platforms. Each platform has different features, rules, and systems of operation.

5 – Sequencing, Consistency, and Accuracy:

This means posting continuously and without interruption while ensuring complete consistency and coherence in all the ideas and values that your posts present, whether on the same platform or across your various accounts on other social media sites. This unified approach ensures that you present a cohesive and influential idea to your customers and followers.
The previous point is also related to the necessity of incorporating aspects of innovation from time to time when formulating posts and presenting goods, products, and food services. This helps avoid monotony and repetitiveness in what you offer, as it could lead to a perception that your brand lacks a distinctive spirit and that your offerings do not provide anything new.